Advertisers paid as much as $2.8 million per 30-second spot to appear in last night’s Oscars, but two brands received the telecast’s biggest spotlight—and all without spending a dollar on an Academy Awards ad.
Jet Ski and Days Inn both found themselves a featured part of Jimmy Kimmel’s biggest Oscars gag of the evening, as the host announced early in the telecast that he had something special planned for whichever winner gave the night’s shortest speech.
“This
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