How Insider Inc. Wants to Set Itself Apart on Facebook Watch

Its news show launches tonight

From the beginning, Insider Inc., which includes Business Insider and Insider, experimented with video and how best to do it online, keeping in mind that it didn’t want to do “bad CNBC,” said Nicholas Carlson, global editor in chief and chief content officer of Insider Inc.

Now the organization is bringing that same sentiment to its new Facebook Watch news program, Business Insider Today, which launches tonight and will be live five days a week.

“We’re not looking to recreate anything you’d see on a cable box on Business Insider Today,” Carlson said.

Each episode of Business Insider Today will be eight minutes long and will expand on what readers are used to seeing on the website, from business stories to profiles on executives.

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