How S#it Works

Here's How the IAB's NewFronts Work

A collaborative marketplace for publishers and advertisers

Editor: Breana Mallamaci

Like so many things this year, the 2020 Digital Content NewFronts are going to look different.

The biggest change: how they’re produced. Instead of four daily in-person presentations that would have ad buyers, content producers and the media running from location to location across Manhattan, the events are now virtual. Second, also due to the Covid-19 pandemic, the events are being held this week, pushed back from their traditional late April timeframe.

So this is a good time to take a look at just what the NewFronts are and how they came to be.