How Hulu Is Supporting Both Consumers and Employees During the Pandemic

The streaming platform's president Kelly Campbell on strategy shifts she's made in 2020

Kelly Campbell stepped into a new role as president of Hulu in February—right before the novel coronavirus pandemic upended our lives in almost every respect.

Speaking with Adweek’s Kelsey Sutton this week at our virtual Convergent TV Summit, Campbell offered insights on leading through crisis and how Hulu’s been able to quickly shift strategies as consumer behavior changed throughout the course of this abnormal year.

Campbell’s first focus when the pandemic hit was her employees, she said.

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