Convergent TV

How Horizon Media's New Specialty TV Practice Will Help Advertisers

Group will vet buying options for clients

Headshot of Jason Lynch
By Jason Lynch

July 29, 2015

As its advertising clients grapple with the latest television advances, from programmatic to addressable, Horizon Media is offering them a lifeline.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Jason Lynch

Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

Recommended articles
Related Articles
Convergent TV

Why Comcast, Verizon and Disney Should—and Shouldn’t—Try to Acquire Foxicon-image

By Jason Lynch

Convergent TV

A+E Networks Reconfigures Its Ad Sales Team to Sell Cross-Portfolio and Cross-Platformicon-image

By Jason Lynch

seinfeld cast jerry george elaine kramer
Streaming & OTT

Netflix Snaps Up Seinfeld After Losing Friends and The Office to Streaming Rivalsicon-image

By Jason Lynch

Streaming & OTT

As Women’s World Cup Kicks Off, US Team Joins the ‘Hulu Sellouts’icon-image

By Jason Lynch

Microlearning
View All

Do You Know How to Reach, Engage and Delight Connected Consumers?

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

Targeting People, Not Profiles

You Might Like

3 Reasons to Stop Paying Influencers Based on Follower Counts

By Pierre Cassuto, CMO, Humanz

Affiliate Marketing Reimagined

By Awin

For Travel Brands, Customer Loyalty Is Up for Grabs

By Colleen Coulter

The Evolving Conversation on Health and Wellness

By Twitter