Leadership & Talent

How HBO Max’s Jason Mulderig Crafted His Perfect Gig

For brand marketing head, 'change is the only constant'

a man standing in front of a red wall with his arms folded — Mulderig identified a gap at HBO and built his current position around that.Courtesy of HBO

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Jason Mulderig’s dream job didn’t exist when he started at HBO 20 years ago. Over time, he built it himself.

The brand marketer, who started in the distribution and affiliate marketing side of the business, worked his way over to the consumer marketing side in 2011. Cinemax was getting into original programming and HBO was debuting its first app, HBO Go. Mulderig picked the responsibilities he wanted for his role and began building a business argument for his perfect job description.

“I