Convergent TV

How the Grammy Awards Is Staying in Tune With the Times

CMO Evan Greene knows they are a changin’

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By Robert Klara

March 15, 2015

If you were among the 25 million people who watched the Grammy Awards last month, you also watched Evan Greene's act. As CMO of the Recording Academy, Greene's responsibilities include all the PR and digital strategy for the legendary awards show.

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Robert Klara

Robert Klara is the senior editor of brands at Adweek, specializing in the evolution and impact of brands.

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