How the Grammy Awards Is Staying in Tune With the Times

CMO Evan Greene knows they are a changin’

If you were among the 25 million people who watched the Grammy Awards last month, you also watched Evan Greene's act. As CMO of the Recording Academy, Greene's responsibilities include all the PR and digital strategy for the legendary awards show.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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