Publishers must produce exciting video content for an ever-growing number of platforms at scale in order to entice their audience, stay relevant and seize monetization opportunities. The best place to take cues for producing video in this environment is from the first generation to use video as their primary means of communication: Gen Z. This doesn’t mean taking cues from the Kardashian and Jenners of the world but instead studying relative unknowns who struck out on their own and built massive subscriber bases. It’s counterintuitive to start looking at amateur production styles to inform your video strategy, but it can completely change your content—and your workplace—for the better.
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