Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
CANNES, France—Being able to effectively target an audience is the ultimate quest of any digital media company. That’s why Gannett, publisher of USA Today, more than 100 local newspapers and a dozen national digital sites, is looking to a new product to connect brands and users.
We caught up with Gannett chief revenue officer Kevin Gentzel at Cannes after he took part in an Adweek panel on digital transformation. Gentzel told us how the company is using new advertising products to reclaim data ceded to the likes of Google and Facebook over the years.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in