How Gannett Is Putting Its Advertisers Closer to Its Readers

Publisher's CRO on the biggest challenge facing all publishers

Video: John Tejada; Editor: Breana Mallamaci

CANNES, France—Being able to effectively target an audience is the ultimate quest of any digital media company. That’s why Gannett, publisher of USA Today, more than 100 local newspapers and a dozen national digital sites, is looking to a new product to connect brands and users.