How Freeform Solved the Marketing Riddle of Creating a Shared but Safe Experience

The network staged a 'vertical premiere' for guests who watched from their hotel room balconies

Freeform, the Disney-owned cable channel that specializes in young adult programming, has come up with a clever answer to an experiential riddle marketers have faced for months: How do you throw a real-life event where people are safely alone, yet somehow together?