How Freeform Solved the Marketing Riddle of Creating a Shared but Safe Experience

The network staged a 'vertical premiere' for guests who watched from their hotel room balconies

Harley Quinn Smith, a star of '90s themed Cruel Summer, takes part in the premiere event.
Harley Quinn Smith, a star of '90s themed Cruel Summer, takes part in the premiere event. Freeform

Freeform, the Disney-owned cable channel that specializes in young adult programming, has come up with a clever answer to an experiential riddle marketers have faced for months: How do you throw a real-life event where people are safely alone, yet somehow together?

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.