How Fox Sports Pulled Off Its Best Thanksgiving Weekend in History

Four events brought in 98 million viewers—bigger than half the network's Super Bowls

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Fox Sports has delivered its best Thanksgiving weekend ever, earning 165.3 million impressions across Fox and FS1 from 33 live events.

The Dallas Cowboys on Thanksgiving, the U.S. Men’s National Soccer Team versus England on Black Friday, No. 2 Michigan and No. 3 Ohio State squaring off on Saturday and the NFL window on Sunday pulled in 98 million viewers alone—a bigger audience than half of Fox Sports’ Super Bowl weekends.

The network had been gearing up for a tentpole weekend for months—pretty much since it was determined that the USMNT would be playing England on the Friday after Thanksgiving as part of the 2022 Men’s FIFA World Cup.

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