How Estrella Media's Partnership With TV Azteca Increases Its Value to Advertisers

The company made the case that its brand is on the rise in its upfront presentation

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While Univision and Telemundo garner more attention from U.S. advertisers when it comes to Spanish-language companies, Estrella Media made the case to marketers during its upfront presentation today that its brand is on the rise and has a lot of value right now, bolstered by its newly announced co-production partnership with Mexico’s TV Azteca.

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