How Ellen Conquered Digital

For starters, lots of snackable, brand-safe content

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The team behind Ellen DeGeneres’ talk show has short attention spans, jokes executive producer Ed Glavin. So, since the program debuted in 2003, they have produced it “in a way that was pretty snackable,” he says, with shorter bits that easily lend themselves to online viewing and sharing.

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This story first appeared in the October 15, 2018, issue of Adweek magazine. Click here to subscribe.