How Ellen Conquered Digital

For starters, lots of snackable, brand-safe content

Ellentube is the digital destination for DeGeneres’ brand’s content. Ellentube

The team behind Ellen DeGeneres’ talk show has short attention spans, jokes executive producer Ed Glavin. So, since the program debuted in 2003, they have produced it “in a way that was pretty snackable,” he says, with shorter bits that easily lend themselves to online viewing and sharing.

This story first appeared in the October 15, 2018, issue of Adweek magazine. Click here to subscribe.
@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.