Donald Trump's support among blue collar voters doubles when Ted Cruz attacks him in ads, but those same attacks boost Cruz's support among middle-class men. And while Trump's ads don't help him much, they do drive voters away from Cruz.
Those are some of the findings in a study by insights platform Qualtrics, which recruited more than 1,200 people to try and determine whether ads from the two leading GOP candidates are working, with the Iowa caucuses just days away.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in