How Disney+ and Discovery+ Are Leveraging Cultural Touchpoints to Reduce Churn

For the two streaming services, it comes down to content and habit building

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When the Covid-19 pandemic hit, streaming services experienced record amounts of growth. Now, as people begin to venture outside more and more, these services are battling subscriber churn once again as they try to hold onto those new audiences.

For Lisa Holme, Discovery+’s group svp of content and commercial strategy, keeping consumers engaged comes down to content, content and more content.

“What people are signing up for and what people are sticking around for is something that they want to watch,” Holme told Adweek streaming editor Kelsey Sutton during Adweek’s virtual Convergent TV Summit.



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