How to Watch the Winter Olympics 2022

Just six months after the 2020 Tokyo Olympics, Team USA is ready to go for gold in Beijing. As the Winter Olympics get underway, between streaming service Peacock and the rapidly expanding connected TV space, there are now more ways to watch the Games than ever before. NBCUniversal will present a Winter Olympics-record amount of programming with more than 2,800 hours of coverage on NBC, USA Network, CNBC, Peacock and its digital platforms. Following last year’s complaints that Peacock had only scattershot coverage of the 2020 Tokyo Olympics, NBCUniversal is making all of its coverage available to livestream on Peacock’s premium tier. These games are a little different than the summer ones, however. For Tokyo, NBCUniversal partnered with multiple platforms to create dedicated Olympic dashboards, including Comcast’s Xfinity, Cox, Hulu, Dish, Verizon Fios, AT&T U-Verse, DirecTV, NCTC, Altice, YouTube TV, Google TV, Bing, Apple TV+ and Roku. Even though primetime coverage of the Games begins tonight on NBC, those companies are still making announcements on how they plan to make the Winter Olympics accessible to viewers. (This story will be updated as other platforms reveal their plans.) Here’s How You Can Watch the 2022 Winter Olympics Across NBCUniversal Platforms So far, Xfinity, Cox, Charter, Verizon Fios, NCTC, Vizio, Hulu, Amazon Fire TV and fuboTV have revealed their plans. Roku, which over the summer partnered with NBCUniversal to create the connected TV’s first Olympics hub, will not have a similar platform experience for these Games. Vizio will feature an app row where SmartCast viewers can catch the events live across supported apps like Peacock, YouTube TV, Sling TV, fuboTV and Hulu + Live TV. On fuboTV, customers can watch Olympic content live and on demand in 4K HDR across platforms including connected TVs, PCs, mobile and tablet apps. On the cable side, Charter Spectrum is offering a similar experience. All Hulu + Live TV subscribers will have access to NBCUniversal’s Winter Olympics-record 2,800+ hours of Olympic programming, including coverage of all competition sessions, on demand, available to stream directly on the platform. As was the case during the 2020 Tokyo Olympics, NCTC members and Verizon customers will have access to an Olympics app on their TVs that aggregates NBCUniversal’s new and previously developed Olympic content offerings into one place. The app was built by NBCUniversal's content distribution team.. All platforms are emphasizing the option to livestream the Games. According to data from Morning Consult, a majority of Americans plan to watch Olympic events live, despite a 13-hour time difference: 57% of adults plan to watch at least some Winter Olympics events live, 12% plan to watch most events live and 5% said they’ll watch everything live. Comcast’s first smart TVs The 2022 Winter Olympics in Beijing marks the first time Comcast can bring the games directly to customers on its new smart TV line XClass TV. Comcast launched a new Winter Olympics hub available across the company’s entertainment platforms including Xfinity X1, Xfinity Flex and XClass. The company said that it has simplified its viewing experience, making the hub available from the home screen and accessible by saying “Olympics” into its voice remote. “We’re making it easy for fans across the country to find their favorite Winter Olympics events and witness the incredible stories of Team USA and athletes across the world," said Rebecca Heap, svp, consumer products and propositions, Comcast Cable, in a statement. “Making this experience possible is our global technology platform which enables us to streamline innovation across our growing portfolio of entertainment devices, connecting millions of customers to the amazing moments and experiences only the Olympics can deliver." X1 customers will have a personalized experience across devices, where they can choose their favorite sports to customize their Olympics destination. Those favorites will also carry over to the Xfinity Stream app. The hub will also feature an interactive daily schedule of events, and more than 50 editorially-curated playlists. Amazon Fire TV’s dedicated landing page Fire TV and NBCUniversal once again teamed up for an immersive experience straight from the Fire TV home screen: a dedicated landing page for all the ways to watch every event on Fire TV, with or without cable. The platform launched the experience on Wednesday, just in time for the official start of the games. Through Feb. 20, fans can access every minute of NBCUniversal’s Winter Games content. An addition to the hub from the Summer Games is a new Live TV row on the Fire TV home screen, which will display a wide variety of live Winter Olympics sporting events streaming on Peacock. Customers will also be able click on a livestream tile and go directly to Peacock’s livestream. The Fire TV Feature Rotator will also highlight major events from NBCUniversal’s coverage, as well as Ways to Watch across Fire TV. “Our goal is to provide the ultimate fan experience on Fire TV that enables every customer to never miss a moment of NBCUniversal’s coverage of the Olympic Games,” said Charlotte Maines, director, Fire TV, in a statement. “We’re making it easier for customers to browse and click into their must-see events and viewers can simply use their voice to find start times, ways to watch or specific events—just say, ’Alexa, play the Olympics on Peacock.’”

Connected TV News

Here’s How Connected TV Platforms Are Streaming the 2022 Winter Olympics

From Comcast’s first smart TVs to Amazon Fire TVs Live hub, companies are making it easy to watch the Games

Mollie Cahillane

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Mollie Cahillane