How CNN Raided the Competition to Raise Its Politics Game

Doubled staff with hires from Politico and The Hill

In the run-up to the 2016 election, CNN worldwide president Jeff Zucker made the decision to go "all in" on politics—on television, sure, but also online. "Our digital coverage needed to be as influential as our television coverage," says Ed O'Keefe, vp of CNN Politics. "That's a powerful and premium audience, at scale.

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