In the run-up to the 2016 election, CNN worldwide president Jeff Zucker made the decision to go "all in" on politics—on television, sure, but also online. "Our digital coverage needed to be as influential as our television coverage," says Ed O'Keefe, vp of CNN Politics. "That's a powerful and premium audience, at scale. We reach both the influencers in Washington, on the campaigns, and the people in our nation who are likely to vote."
To ramp up CNN Politics in a digital space dominated by sites like The Washington Post, Politico and The Hill, CNN went on a hiring spree—doubling the size of its staff and tapping 45 journalists from 15 competitors, including Politico, The New York Times and Mic.