How Brazil's Globo TV Uses Its Massive Reach to Snag Partnerships With Brands Like Unilever and Vivo

The network has nearly 100 million viewers a day

RIO DE JANEIRO – After hosting the 2014 World Cup, which ended in an excruciating loss for the national team, most soccer-obsessed Brazilians will find themselves in front of their TVs once again to watch next year’s matches from Russia.