How Brands Can Use Digital Techniques to Improve Their TV Advertising

It’s a new era of television

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Historically, brands have bought network television advertising for mass reach. The medium has long been known as the most effective way to drive large-scale brand awareness. When digital advertising entered the scene, it quickly emerged as the go-to strategy for building frequency among niche and highly targeted audiences, and for better or worse, the two mediums have stayed in their own lanes for years.

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