How Brands Can Elevate Ad Sales With Multicultural Marketing

Why it’s important to start delving into the Hispanic audience now

Since the pandemic began more than a year ago, the TV industry has undergone a seismic shift as every media company reconfigures itself to adapt to a new, streaming-centered reality. Univision’s recently launched PrendeTV service is at the forefront of this transformation—the first Spanish language, free, ad-supported streaming service built exclusively for U.S. Hispanics.