As BBC One’s and HBO’s His Dark Materials ramp up the inter-dimensional travel plot-lines in its new second season, the broadcaster’s in-house creative agency is turning to augmented reality to best represent the fantasy series’ complexities.
How BBC and HBO Are Using Interactive AR Fantasy to Promote His Dark Materials
The immersive tech is a natural fit for the dimension-hopping fantasy series
The network's latest tool allows Snapchat users to superimpose settings from the show.
BBC Creative
