How BBC and HBO Are Using Interactive AR Fantasy to Promote His Dark Materials

The immersive tech is a natural fit for the dimension-hopping fantasy series

The network's latest tool allows Snapchat users to superimpose settings from the show. BBC Creative

As BBC One’s and HBO’s His Dark Materials ramp up the inter-dimensional travel plot-lines in its new second season, the broadcaster’s in-house creative agency is turning to augmented reality to best represent the fantasy series’ complexities.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
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