Emerging Tech

How BBC and HBO Are Using Interactive AR Fantasy to Promote His Dark Materials

The immersive tech is a natural fit for the dimension-hopping fantasy series

The network's latest tool allows Snapchat users to superimpose settings from the show. BBC Creative

By Patrick Kulp

December 3, 2020

As BBC One’s and HBO’s His Dark Materials ramp up the inter-dimensional travel plot-lines in its new second season, the broadcaster’s in-house creative agency is turning to augmented reality to best represent the fantasy series’ complexities.

Patrick Kulp
@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
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