How BBC and HBO Are Using Interactive AR Fantasy to Promote His Dark Materials

The immersive tech is a natural fit for the dimension-hopping fantasy series

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As BBC One’s and HBO’s His Dark Materials ramp up the inter-dimensional travel plot-lines in its new second season, the broadcaster’s in-house creative agency is turning to augmented reality to best represent the fantasy series’ complexities.

BBC Creative launched a new Snapchat lens this week that allows users in the United Kingdom to open a superimposed portal into a parallel universe setting from the show and explore it via their phone camera. The CGI surroundings feature Italian architecture, creepy soul-stealing ghosts known as “spectres” and several plot-specific Easter eggs scattered throughout.

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