How an Engineer Leveraged Brand Experience to Head Up Crown Media

Wonya Lucas is leading the charge to increase diversity and inclusion in the Hallmark family of networks

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A former brand manager of Clorox might not seem the likely choice to head up Crown Media Family Networks. But president and CEO Wonya Lucas worked her way from becoming a process engineer to heading up some of cable television’s most recognizable networks, with a particular focus on increasing diversity.

“I describe myself as a process engineer, brand marketer. A brand builder,” Lucas said. “I think one of the things that distinguishes me as a marketer in entertainment in the media space is being able to sell processes that made us more efficient and enhanced collaboration.”




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This story first appeared in the July 26, 2021, issue of Adweek magazine. Click here to subscribe.