How an Engineer Leveraged Brand Experience to Head Up Crown Media

Wonya Lucas is leading the charge to increase diversity and inclusion in the Hallmark family of networks

Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.

A former brand manager of Clorox might not seem the likely choice to head up Crown Media Family Networks. But president and CEO Wonya Lucas worked her way from becoming a process engineer to heading up some of cable television’s most recognizable networks, with a particular focus on increasing diversity.

“I describe myself as a process engineer, brand marketer. A brand builder,” Lucas said. “I think one of the things that distinguishes me as a marketer in entertainment in the media space is being able to sell processes that made us more efficient and enhanced collaboration.”

Lucas

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the July 26, 2021, issue of Adweek magazine. Click here to subscribe.