A former brand manager of Clorox might not seem the likely choice to head up Crown Media Family Networks. But president and CEO Wonya Lucas worked her way from becoming a process engineer to heading up some of cable television’s most recognizable networks, with a particular focus on increasing diversity.
“I describe myself as a process engineer, brand marketer. A brand builder,” Lucas said. “I think one of the things that distinguishes me as a marketer in entertainment in the media space is being able to sell processes that made us more efficient and enhanced collaboration.”