How Adult Swim Cracked the Code on Livestreaming to Attract Massive Audiences

Interactivity and big events draw viewers and advertisers

Adult Swim will broadcast an episode of FishCenter, its flagship livestreaming show, from Comic-Con. Adult Swim

Like many TV networks, Adult Swim will be making a big splash this weekend at Comic-Con with extravagant activations and experiences for their shows like Rick and Morty, Robot Chicken and Mike Tyson Mysteries.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.