How a Former Track and Field Star Became One of the Most Important Figures in Media

Megan Clarken uses her Olympian drive at Nielsen

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It’s lucky that Megan Clarken has always thought globally.

A native New Zealander, Clarken spent years going back and forth between the U.S. and Australia for Nielsen, analyzing audiences from all parts of the globe during a 14-year tenure at the data behemoth. Now, Clarken is global president of Nielsen’s Watch, which provides Nielsen’s media and advertising clients audience measurement services across all devices—TV, radio, web and mobile—where content is consumed.

Clarken was raised in a middle-class home in Auckland, New Zealand, where she played sports.

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This story first appeared in the May 7, 2018, issue of Adweek magazine. Click here to subscribe.