How a Boom in Feature-Length Films Is Transforming Branded Content

Partners and celebrities often play a part in these videos

Branded content is in a transitional period. Whether you’re a brand, agency or marketing consultancy, you’ve no doubt noticed that forming a loyal relationship with an audience is becoming harder than ever before. People no longer consume content, engage with it or trust brands like they used to. As a result, we’ve found ourselves in a sticky situation.