Horizon Media Signs With Nielsen Advanced Audience to Refine TV Ad Spend

Service aims to help marketers better prove ROI

Horizon Media has become the first media services agency to use Nielsen’s Advanced Audience solution in hopes of boosting the performance of its television ad spend.

Nielsen Advanced Audience is a suite of tools that offers media buyers the ability to optimize their placements by identifying specific audience segments such as “new parents” or “first-time car buyers” as well as forecasting and post-campaign measurement features.

The agreement marks the first time Nielsen Advanced Audience Solution will be used by a scaled media buyer—Horizon Media clients include household brands such as Corona and Geico—with the aim of better

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