Horizon Media has become the first media services agency to use Nielsen’s Advanced Audience solution in hopes of boosting the performance of its television ad spend.
Nielsen Advanced Audience is a suite of tools that offers media buyers the ability to optimize their placements by identifying specific audience segments such as “new parents” or “first-time car buyers” as well as forecasting and post-campaign measurement features.
The agreement marks the first time Nielsen Advanced Audience Solution will be used by a scaled media buyer—Horizon Media clients include household brands such as Corona and Geico—with the aim of better
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