Voice

Hollywood Is Embracing the 50-Plus Crowd, and Marketers Need to Take Note

Reboots target those outside the 18–49 audience

Viewers over 50 are seeing more representation in Hollywood these days. Getty Images

By Patricia Lippe Davis

March 20, 2018

Everyone’s talking about the retro trend in television as iconic shows from the ’80s and ’90s are getting 2018 reboots.

Patricia Lippe Davis
@plippedavis Patricia Lippe Davis is vp of marketing for AARP Media Sales.
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