Hispanic Networks Bring in Auto Dollars in a Weak Year for Broadcast

Telemundo and Univision write increases

This year, Univision and its main competitor Telemundo (which control roughly 90 percent of the market between them, with Univision the larger network) have seen upticks in categories that are declining in the general market, notably automotive.

Fragmentation has pulled tens of millions of viewers away from live broadcast television and into the worlds of cable, streaming and on-demand content, but one sector that seems to be weathering the storm better than most is Spanish-language and otherwise Hispanic-focused broadcast TV.

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