Media and marketing pros from Warner Bros, YouTube, Tubi and more will share insights, perspectives and advice on how to keep up in this ever-changing industry. Join them in LA at the Convergent TV Summit on October 25.
If ESPN were to try its hand at the confectionary arts, one might naturally assume the network would lean toward a sports-themed candy bar. The Reggie! Bar comes to mind, that peanut-studded hockey puck of caramel and milk chocolate that landed on shelves in 1978, packaged in a bright orange wrapper bearing the likeness of Yankee slugger Reggie Jackson.
But ESPN’s High 5 bar has more in common with Roald Dahl’s Wonka Bar than anything you’re likely to see lined up next to the Baby Ruths at the Stop & Shop.