High 5: ESPN, NFL Prove Their Mettle With Mystery Candy Bar

Net cooks up phony sweets to help boost research efforts

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If ESPN were to try its hand at the confectionary arts, one might naturally assume the network would lean toward a sports-themed candy bar. The Reggie! Bar comes to mind, that peanut-studded hockey puck of caramel and milk chocolate that landed on shelves in 1978, packaged in a bright orange wrapper bearing the likeness of Yankee slugger Reggie Jackson.

But ESPN’s High 5 bar has more in common with Roald Dahl’s Wonka Bar than anything you’re likely to see lined up next to the Baby Ruths at the Stop & Shop.



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