Programming & Performance

HGTV Teamed With Wayfair to Create Its First Special Co-Produced With a Brand Partner

Home United will help newlyweds merge their design styles

Peyton and Chris Lambton use Wayfair items to transform a newlywed couple's space.HGTV
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By Jason Lynch

December 20, 2017

HGTV spotlights brands in almost all of its shows, but the network had never produced a special with one of its advertising partners before.

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Headshot of Jason Lynch

Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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