Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.
Even though CBS is downplaying its expectations, Sunday's broadcast of Super Bowl 50 is likely to be the most-watched U.S. broadcast in terms of total viewers. But there's less of a chance the game will break any records in the 18-to-49 demo.
Super Bowl ratings vacillated wildly during the '80s and '90s—from as low as 68.2 million to as high as 92.5 million—but have been on a steady climb for the past 10 years, with almost every game outrating the one before it, according to Nielsen.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in