Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
While Super Bowl advertisers are always trying to top the previous year’s spots, each network broadcasting that year’s game unveils a new technical innovation to dazzle audiences, like last year’s player’s-eye view from Fox Sports and Intel.
Now, it’s NBC’s turn. The Super Bowl team has completed body scans of six players from the New England Patriots and Philadelphia Eagles—including quarterbacks Tom Brady and Nick Foles—as part of its virtual 3-D graphics package that it will deploy a few times during Sunday’s game.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in