Why NBC Sports Made 3-D Body Scans of Tom Brady and Nick Foles for the Super Bowl

The Big Game’s executive producer on this year’s innovations and keeping audiences happy

While Super Bowl advertisers are always trying to top the previous year’s spots, each network broadcasting that year’s game unveils a new technical innovation to dazzle audiences, like last year’s player’s-eye view from Fox Sports and Intel.

Now, it’s NBC’s turn. The Super Bowl team has completed body scans of six players from the New England Patriots and Philadelphia Eagles—including quarterbacks Tom Brady and Nick Foles—as part of its virtual 3-D graphics package that it will deploy a few times during Sunday’s game.

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