Why NBC Sports Made 3-D Body Scans of Tom Brady and Nick Foles for the Super Bowl

The Big Game’s executive producer on this year’s innovations and keeping audiences happy

NBC Sports completed body scans of six different Super Bowl players, including both starting quarterbacks, as part of its virtual 3-D graphics package. Photo Illustration: Dianna McDougall; Sources: Getty Images

While Super Bowl advertisers are always trying to top the previous year’s spots, each network broadcasting that year’s game unveils a new technical innovation to dazzle audiences, like last year’s player’s-eye view from Fox Sports and Intel.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.