The centerpiece of NBC’s fall schedule announcement and upfront event in May was its bold decision to move This Is Us, last season’s freshman sensation and Adweek’s show of the year, to Thursdays this fall, heralding the return of its vaunted Must-See TV lineup. Then, just two weeks later, the network abruptly reversed course and opted to keep the show on Tuesdays after all.
NBC Entertainment chairman Robert Greenblatt explained the network’s surprise second-guessing at the Television Critics Association’s summer press tour in L.A.
When
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in