Here’s Why It Makes Sense for Condé Nast to Sell Brides, W and Golf Digest

The 3 titles are for sale

Titles like Golf Digest and Brides seem more like outliers these days. Sources: Golf Digest, Brides Magazine

After Condé Nast reportedly lost more than $100 million last year, it’s no surprise the publisher is doubling down on its core brands and dropping three more specialized, niche publications, media buyers say.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.