Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
For pop-culture enthusiasts, the Super Bowl halftime performance is one of the most highly anticipated events of the year. Lady Gaga lit up Houston’s NRG Stadium with her performance last year, where she was joined by 300 of Intel’s Shooting Star drones.
Tonight’s Pepsi Super Bowl LII Halftime Show performance, delivered by 10-time Grammy Award-winning pop star Justin Timberlake, was a bit more straightforward.
Timberlake, headlining the Super Bowl halftime show for a record third time, was introduced by his buddy and Tonight Show host Jimmy Fallon, who was drinking a Pepsi.
He kicked off the performance with a tune from his new album Man of the Woods, which debuted Friday.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in