Here's What Buyers Really Thought About the 2022 Upfront

Media companies announced record commitments, but there's no guarantee that money sticks

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If you only listened to the major media companies, the 2022 upfront couldn’t have gone better. Warner Bros. Discovery, in its first upfront as a merged company, received $6 billion in commitments. And in its biggest upfront ever, NBCUniversal secured $7 billion, while Disney earned $9 billion.

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This story first appeared in the Sept. 12, 2022, issue of Adweek magazine. Click here to subscribe.