Here's How YouTube TV's Groundbreaking, but Controversial World Series Partnership Paid Off

The first company to “present” the World Series saw big signup increases and brand awareness lifts

Fox Sports had a successful World Series last month, landing an estimated $635,000 per 30-second ad for the seven-game matchup between the Houston Astros and Los Angeles Dodgers, according to Kantar Media. That’s a 6 percent increase from last year’s historic Chicago Cubs and Cleveland Indians battle, where spots averaged $600,000.

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