Here’s How YouTube TV’s Groundbreaking, but Controversial World Series Partnership Paid Off

The first company to “present” the World Series saw big signup increases and brand awareness lifts

YouTube TV, which launched in April, was the first brand ever to "present" the World Series. Major League Baseball

Fox Sports had a successful World Series last month, landing an estimated $635,000 per 30-second ad for the seven-game matchup between the Houston Astros and Los Angeles Dodgers, according to Kantar Media. That’s a 6 percent increase from last year’s historic Chicago Cubs and Cleveland Indians battle, where spots averaged $600,000.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.