Data & Insights

Here's How You Can Optimize Preroll Campaigns for the Best Possible Response

6-second ads might be the solution, according to a new study

pre-roll-camp-CONTENT-2017 — Sixty-five percent of people skip preroll ads, so how do you optimize the time you have with viewers?Getty Images

February 16, 2017

People are all about skipping ads, but that doesn’t mean those ads aren’t effective. In fact, there are some creative ways advertisers can make their ads even more memorable.

Sami Main

@samimain
sami.main@adweek.com

Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.

Data & Insights

Here's How You Can Optimize Preroll Campaigns for the Best Possible Response

6-second ads might be the solution, according to a new study

Sami Main

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Sami Main