Here’s How to Subscribe to HBO Max

Whether or not you currently have it, accessing the new streaming service can be tricky

hbo max logo with question marks in the background
It'll be easier for some people than others to get access to the new HBO Max streaming service. Photo Illustration: Dianna McDougall; Sources: HBO Max, iStock

HBO Max, the new streaming service from AT&T-owned WarnerMedia, finally arrives tomorrow, coming onto the scene as much of the country remains home, watching television far more than usual due to the ongoing Covid-19 pandemic.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.