Here's How the NFL Plans to Bounce Back From Last Year's Ratings Drop

Serving a TV audience that's more fragmented than ever

With two-and-a-half weeks until the start of the 2017 National Football League season, is everyone really ready for some football? The answer could prove more complex than catching an Eli Manning spiral.

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This story first appeared in the Aug. 21, 2017, issue of Adweek magazine. Click here to subscribe.