Here's How Much Advertisers Have Increased Their Digital Video Ad Spending

As NewFronts begin, IAB releases annual study

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The growth of online video has been well chronicled. Beginning this morning and continuing for the next two weeks, some 39 digital video players will try and persuade advertisers and media buyers to continue spending on digital.

Despite some arguing that shifting dollars away from TV can have an adverse effect, there's still a good chunk of buyers who are planning to do just that this year. According to the Interactive Advertising Bureau's third annual Video Ad Spend study, which surveyed 360 marketing and media buying professionals, nearly three-quarters (72 percent) said they will move funds out of TV in an effort to increase their spending on digital video advertising.



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