Here's How Marketers Customize Advertisements Just for You

The goal of addressable creative is personalization

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Say you’re a 36-year-old mom of two, busy juggling work and parenting. It’s seven in the morning on a hot summer day, and you’re drinking coffee on your porch while scrolling through your phone, trying to figure out what to make the kids for breakfast.

Suddenly, an ad for a blender paired with a recipe for kid-friendly breakfast smoothies pops up. It could be a coincidence, but it’s likely the work of addressable creative, which brands use to tailor their messaging to audiences that are likely to be most receptive to it.

Addressable

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in