Say you’re a 36-year-old mom of two, busy juggling work and parenting. It’s seven in the morning on a hot summer day, and you’re drinking coffee on your porch while scrolling through your phone, trying to figure out what to make the kids for breakfast.
Suddenly, an ad for a blender paired with a recipe for kid-friendly breakfast smoothies pops up. It could be a coincidence, but it’s likely the work of addressable creative, which brands use to tailor their messaging to audiences that are likely to be most receptive to it.
Addressable
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