Here's How The Late Show With Stephen Colbert Will Shake Up Late-Night Advertising

Comedy Central's longtime ad reign is over

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When it comes to late-night dominance among advertisers, Jon Stewart and Stephen Colbert were the clear winners in recent years. But starting next week, it will likely all come down to Colbert and Jimmy Fallon.

That's according to advertising cost provider SQAD NetCosts, which tracked quarterly 30-second ad costs and CPMs for adults ages 18 to 49 for the three 11:30 p.m. late-night shows on broadcast TV, along with The Daily Show and The Colbert Report, going back to 2012.

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