Here’s How The Late Show With Stephen Colbert Will Shake Up Late-Night Advertising

Comedy Central's longtime ad reign is over

When it comes to late-night dominance among advertisers, Jon Stewart and Stephen Colbert were the clear winners in recent years. But starting next week, it will likely all come down to Colbert and Jimmy Fallon.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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