Here's a Behind-the-Scenes Look at the Filming of a Today Show Promo for the Super Bowl

Selfies, music, even a slice of pizza for Al Roker

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It was a chilly 28 degrees outside 30 Rockefeller Center, but Today Show hosts Matt Lauer, Savannah Guthrie, Al Roker and Natalie Morales were all smiles as they walked down New York's Avenue of the Americas. They were filming their Super Bowl commercial, which will air as an in-house promotional ad guaranteed to NBC as the game's broadcaster.

"Wow they're so much better looking in person!" one onlooker exclaimed.

The Today Show invited director Mat Whitecross to create a 30-second TV spot inspired by his music video for A Sky Full of Stars, which has been viewed on YouTube upward of 63 million times.



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